Advertising Continue reading below When it comes to social media posts, emoji can make a huge difference in the performance of your posts, as an Amex Open Forum study on Facebook engagement found: Posts with emoticons receive a 33% higher share rate. Posts with emoticons receive a 33% higher comment rate. Posts with emoticons receive a similar 57% higher rate. When you're editing your next article or building your content calendar, it might be worth playing around with emojis to see how they fit into your copy. 11 Simple Changes to Improve Your Social Media Content | SEJ 10. Ask a question You know that amazing feeling where you have a good conversation with a good friend? They listen to you, take it all in, and share thoughtful answers and questions.
Good social media posts can also provide that exact sentiment. Advertising Continue reading below To really engage with image masking service your audience and build real relationships, try to view social media as an opportunity to start a conversation. Every post you share on social media can make a lasting impression with someone if you use the right copy and really connect with it. Questions are a great way to bring your reader into the conversation and increase responses and comments on your content. For example, instead of posting: Here are the most popular 360 videos on Facebook You can try something like: Have you ever watched 360 videos on Facebook? Here are the most popular 11. Play with punctuation Punctuation rules can get extremely complicated.
But the truth is, you don't need to know the difference between a serial comma and an Oxford comma to write a great social media post. Feel free to experiment a little with punctuation in your content and don't worry about being 100% correct with every comma or exclamation point. As long as it feels good and reads well, you'll be fine, and adding a few extra brands might even increase your engagement, as Hubspot found: Advertising Continue reading below Posts with an exclamation point (!) see 2.7% more interactions on average Posts that ask questions (?) Generate 23% more engagement on average To you It is not easy to modify the content and make it stand out. But I hope the extra time and effort spent improving every post you share is worth it. Sometimes you'll have to be a bit ruthless and cut a copy.